I’ve always believed great copy works in all media: Direct mail, online and even in space ads in newspapers.
Case in point is this ad which I wrote for an age-defying, youth-boosting formula called Ultra Accel II.
What makes a great space ad?
It starts with a great headline. And how important is that headline?
Legendary copywriter Eugene Schwartz writes in his classic book, Breakthrough Advertising, “Your headline has only one job—to stop your prospect and compel him to read the second sentence in your ad.”
In this case my headline CoQ10’s Failure Leaves Millions Wanting was written to call out users of CoQ10 and pique their interested as to why CoQ10 has “failed” many people.
Turns out as powerful as CoQ10 is, there’s one critical thing it fails to do: It can’t create new power generators (mitochondria) in your cells.
The subhead Use this pill to supercharge your brain and think better than ever is effective because it makes clear a key benefit for reading on.
Photos, if used correctly, can also be very powerful for an ad. The photo below of Dr. Al Sears with Dr. Oz from a recent health festival delivers instant credibility for Dr. Sears.
The ad is also filled with new scientific information, clinical studies and testimonials to back up claims.
This ad has been a super winner, drawing in many, many new customers into the pipeline.