Testing is the lifeblood of any successful direct marketing campaign.
Why? Because it proves what works best, not based your opinions or those of your marketing team—but on the most important factor of them all: What buyers want.
In direct mail, one of the most important tests for any launch is a Front Cover Test. Ideally, you want to covers to take two completely different approaches.
Here are to sets of Front Cover Tests I recently conducted.
The first set is for a natural blood sugar balancing product, Gluco Harmony.
Here's Front Cover A:
Here’s Front Cover B:
Which one do you think did better?
The second set is for a new natural sleep product, Vital Sleep.
Here’s Front Cover A:
Here’s Front Cover B:
Results: In both cases, the B covers worked substantially better.
So when you test, make sure the variables are different enough to give you different and hopefully better results.
