It’s been known that in direct mail, graphic design
excellence can boost sales and profits.
This is why the best graphic designers are most often the ones behind
pieces that mail in the millions.
But would this hold true for a landing
page selling a nutritional supplement?
A recent split test by one of my
clients showed the value of hiring a top-notch graphic designer for landing
pages.
In this test, a landing page I wrote
was laid out by one of my freelance designers and by an in-house
designer
Every send was split tested to see the
difference between the designers. The results? Eye-opening! The freelance designer’s piece
generated 60% more $$$ per name and 50% more $$$ per click. The end result? Over 53% more dollars generated!
Proves this point: It's worth it to hire a freelance graphic designer.
